Preview of The Print Show in the United Kingdom

Posted: 8/31/2018

There are several trade shows occurring throughout Europe this September. If you plan to be in the UK from 18 to 20 September, The Print Show in Birmingham is a great event to attend and discover what Sawgrass sublimation is all about. Three authorized UK dealers of Sawgrass solutions will be at the show: The Magic Touch (GB) (Stand P28), Nova Chrome UK (Stand B60) and Merlin Transfers (Stand P40).

“The Print Show is now into its third year and should be in a good position to become the UK's premium (and only) dedicated print show,” said Jim Nicol, Managing Director of The Magic Touch (GB), which will be displaying Sawgrass’ Virtuoso HD Product Decorating System on Stand P28. “The timing is perfect and the NEC, Birmingham location is perfect.”

The show is described as offering a “cornucopia of the latest technology, software, tools, services, and materials from the UK’s commercial print industry” and exhibiting “a comprehensive cross section of the industry from its very biggest printer and finishing system manufacturers down to small family-owned niche product vendors.” The Print Show is a worthwhile venture for anyone interested in sublimation or wanting to get a head start on preparing for holiday business.

“This show is perfectly positioned at the NEC and well timed to show our products and help customers get ready for the Christmas push,” said Richard Lockwood, Managing Director or Merlin Transfers, which will be showing the Virtuoso HD Product Decorating System on Stand P40.

Ian McDowall of Nova Chrome UK agrees, saying that this will be the third year Nova Chrome UK will be showing sublimation solutions at The Print Show.

Nova Chrome UK will be exhibiting Sawgrass’ Virtuoso HD Product Decorating Systems on Stand B60, featuring the SG400, SG800 and VJ 628 printers and SubliJet-HD inks for consistency of quality.

“The Print Show is a fantastic and important development for the industry – offering exhibitors like Nova Chrome UK a wider audience, and introducing those using traditional print methods to new and exciting methods of diversifying their offerings,” comments McDowall.

Nova Chrome UK will be exhibiting Sawgrass’ Virtuoso HD Product Decorating Systems on Stand B60, featuring the SG400, SG800 and VJ 628 printers and SubliJet-HD inks for consistency of quality.

The Print Show promises to offer plenty to do and see, including hands-on demonstrations and more than 30 business seminars from industry experts and business. It’s a great opportunity to get insider insight into the product decorating business and see the latest advances in technology.

“We encourage everyone to consider the benefits of using sublimation as a great sales tool in ensuring better and improved contact with their existing customers,” Nicol added. “The whole sublimation process is an inexpensive sales and marketing tool that when done properly has many benefits.”

For more information about The Print Show, visit https://www.theprintshow.co.uk.