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The Benefits of Choosing a Fully Integrated Sublimation Solution

Posted: 5/26/2018

For three years running, Sawgrass has offered the industry-leading Virtuoso HD Product Decorating System, a fully integrated system designed from the ground up for sublimation production. From printer and ink to software and support, these systems have everything you need to build a successful product decorating business.

But what is it that makes a fully integrated system the best choice when shopping for sublimation equipment?


Systems that use aftermarket inks formulated to work with converted office printers are not designed for sublimation printing.

All components of the Virtuoso solution are designed to work together to produce the best-possible prints for the least amount of ink spend. Virtuoso printers and Sawgrass SubliJet-HD ink sets have been engineered specifically for this purpose. Along with proprietary Sawgrass software for graphic design and color management, Sawgrass printers and ink work together to print the best colors as quickly and efficiently as possible. Systems that use aftermarket inks formulated to work with converted office printers are not designed for sublimation printing, nor do they have the same ease-of-use, print quality, consistency or economy.

Brightly colored woman with paint to illustrate vivid color.

Virtuoso’s color management and print software is designed to manage color based on the specific characteristics of both the printer and the ink set, as well as to compensate for color shifts that normally occur during the printing process. Color profiles and spot color matching capabilities accurately reflect what the printer and ink can produce because the programming is specific to the system. Aftermarket printers and inks do not offer this level of color accuracy and print management, which causes more trial and error and results in wasted prints and substrates.


With aftermarket solutions, you can spend thousands on additional software and graphics, not to mention the time spent looking for or creating your own product templates.

CreativeStudio online designer includes templates specific to sublimation substrates that are used most often, which saves time and money. The colors created with the CreativeStudio – including spot colors - will match those in the print management software. CreativeStudio also offers a continually updated library of designs, art and product templates direct from the manufacturers. With aftermarket solutions, you can spend thousands on additional software and graphics, not to mention the time spent looking for or creating your own product templates.

In addition to a completely optimized hardware and software system, the Virtuoso solution provides customers one place to come for questions, support and service – the industry-leading experts at Sawgrass. This saves you time and keeps production going without having to chase down multiple vendors involved in aftermarket sublimation printers and ink. Office printer manufacturers typically do not provide assistance when customers use sublimation ink, rather than the inks recommended by the manufacturer.

The Virtuoso fully integrated system also goes above and beyond with a comprehensive education program. The BusinessBuilder library of sales, marketing, business and production videos, webinars and white papers is an invaluable tool for product decorators at all levels of skill.

When you invest in a fully integrated sublimation system, you are purchasing much more than a printer and set of inks. You are getting a commercial-grade production system that can act as either a turnkey business or easy add-on to an existing shop. You gain the advantage of Sawgrass’ years of research and development, painstaking ink formulation and quality control, solution-specific tools and software, expert support resources and even tools to build your business. The total Sawgrass value far surpasses the price tag of the system itself – and aftermarket solutions don’t even come close to delivering all that Sawgrass does in one simple solution.