How a Fully Integrated Sublimation System Can Help Your Business Grow

Posted: 10/28/2018

We at Sawgrass talk a lot about fully integrated sublimation systems. The reason why is simple: when the ink, printer, software and paper are all designed to work together, the results are the best-quality prints with the least amount of time and money spent. That is what we designed our Virtuoso HD Product Decorating Systems to do, and businesses around the world are benefitting from the reliability and quality these systems deliver.

But did you know that using a fully integrated sublimation system can help your business grow? Here are a few ways that opting for the highest quality sublimation products deliver exponential returns on investment, resulting in business growth.

Reputation for Consistency & Quality

Image is everything in the sublimation industry. The quality of images, the accuracy of colour and the ability to rely on a business to deliver order after order…these are the things that distinguish product decorators in their markets. Customers want to know that if they place an order they will get a product that fulfills their needs and makes them say, “wow.”

Fully integrated sublimation systems are designed for just this purpose. One Virtuoso HD Product Decorating System offers everything you need to:

  • Attain the deepest, boldest and most colours possible with four- and eight-colour sublimation ink sets
  • Print at the highest resolution possible for desktop sublimation printing – 1200 x 1200 dpi with the SG400 and SG800 printers, and 1440 x 1400 dpi with the VJ 628
  • Ensure your prints are optimised for the specific printer, substrates, print media and output goals you specify
  • Build a solid reputation for reliably delivering high-quality prints, which can lead to increased business
  • Charge premium prices for your products because of the quality of your prints

More Efficient Production

Time is money when it comes to sublimation production – and when you’re trying to grow your business, even very small costs can add up. The more products you can make in an hour, the less your costs will be. That means you want your production routine to be as efficient as possible, maximising the number of prints you can fit on a page, going through the design and approval process quickly, sending as many files to the printer at one time as possible and minimising errors.

A fully integrated sublimation system offers many ways to make your production routine more efficient and save you money:

  • Printer and ink are optimised to print faster and save ink, while producing the best colours possible
  • Print software is designed to manage colour based on the specific characteristics of both the printer and the ink, as well as compensate for colour shifts that normally occur during the printing process
  • These result in more precise prints at the substrate level and ensures the highest quality image with minimal waste
  • Colour profiles and spot colour matching capabilities match what the printer and ink can produce because the programming is specific to the system – leaving no guesswork and resulting in less ink, substrate and paper waste trying to get the right colours
  • Graphic design software is specific to sublimation product decoration, featuring most-popular blanks, a continually updated library of thousands of images/templates/designs, and colours guaranteed to match those in the print software - saving thousands in art, software and waste expenses, along with avoiding spending hours of work designing

Less Waste

When you press a print and the colours are wrong, there are smudges or stray colours, or there are other imperfections, you waste time and money. The time you spent printing and pressing is gone, and now you must spend more time doing it all again. That is time you could spend making another product for additional revenue. You also use more ink, paper and substrates to create a new version of the product – costing you money.

If your print doesn’t press right the second time, you will spend more time trying to figure out what is wrong and how you can fix the problem. Minimising waste – both in terms of material and time - is important when growing a business. These expenses add up, often more than we realise. A fully integrated sublimation system keeps these at a minimum, ensuring that you are using your time and money efficiently.

Who knew that the quality of the equipment you choose could have such an impact on your bottom line? All the advantages of using a fully integrated sublimation system mentioned can either help you generate more sales or save on expenditures. This results in more money for your business which you can use to grow. Isn’t it time you put your money to work for you?