Trade Show Triple

Posted: 9/24/2018

We are preparing for an action packed next few weeks as we take our market leading Virtuoso HD Product Decorating Systems to not one, not two, but three continental European events.

We will teach visitors about the sublimation process, how to build a sublimation business, and how each component of the Virtuoso system (printer, ink, software, education and support) work together to help businesses create, print, press and profit.

The first date for your diary is C!Print, 25 to 27 September at Casa de Campo, Madrid, Spain. There, we are partnering with Hisarnox (stand D229) M2M Sistemas (Stand D21), Tu Diras (Stand D230) and Subliment (Stand E231).

“We are looking to educate visitors about how they can manage their increasingly demanding production landscapes with easy to install processes and solutions that will help them grow their business and profitability,” comments Pedro Martinez of Hisarnox who will present the complete Sawgrass Virtuoso portfolio on its stand. 

With the VJ628 and SG800 models on its stand, M2M Sistemas is keen to demonstrate the evolution operations can undergo. Miguel Blázquez says: “Undoubtedly the flexibility of the SubliJet-HD FLEX inks will support more complex jobs thanks to the blue and orange ink options. With the Virtuoso SG800 system, we are showcasing the maturity and quality of Sawgrass printers and how they are ideal for the majority of jobs our customers will handle.”

For Tu Diras S.L the whole of its sublimation portfolio will be presented as printed samples created on a range of substrates including cotton. Quique Valls comments: “We are presenting many new products and solutions which our team of experts from across the country will be only too pleased to discuss in greater detail.”

Next, we are at Photokina, Cologne Messe, Cologne, Germany, September 26 to 29. On Technotape’s Hall 3.1, BO68 C049 stand the SG800, VJ628 and Sublijet-HD inks will be demonstrated. We will also be partnering with BestSub Technologies in Hall 3.1, Stand DO15, who will show the SG400 and VJ628 and SubliJet-HD inks.

Technotape’s Bonne Klein Woolthuis says: “We are excited to be at Photokina which has a proven track record of reflecting the current and future of the photographic business.”

“Photokina is a good way to show our new products, learn about new trends in sublimation, meet with our old partners, maintain relationships and meet new clients,” says BestSub Technologies’ Szymon Staniszewski.

And last, but not least, is Print in Progress, Event Center Porte De La Villette, Paris, October 10 to 11, where we will be collaborating with Alexandre Frézal Numérique, Stand A30 and Promattex, Stand B42.

Promattex will be showing a complete sublimation line with a Virtuoso SG-800 and a range of customisable media. Promattex’s Maxime Wei states: “Print In Progress has become a key event for the various market players. The dates coincide with the launch of some of our new products and, more importantly, it will also help elevate our visibility for the end of the year. ”

Frézal Numérique will showcase Sawgrass Virtuoso A4 and A3 sublimation solutions as part of its ‘retail’ strategy of offering customised solutions in the shop. Eric Merleau adds: “Print In Progress is must-attend event for operations specialising in personalization and a place to discover retail solutions in terms of technology and services. ”

Virtuoso HD Product Decorating Systems from Sawgrass offer a total print solution for sublimation businesses. All components have been designed specifically to work together to produce the best possible prints. Virtuoso components include:

  • The only desktop printers on the market engineered for sublimation ink and designed especially for customising and personalising a wide assortment of products
  • Four formulations of SubliJet-HD inks – these high viscosity ink sets deliver the largest gamut of colour for sublimation printing on the market, as well as deep, rich colours, neutral blacks, fine gradients and delicate skin tones
  • Virtuoso Print Manager is the next generation of PowerDriver – our original print driver for Ricoh printers – and is designed to manage colour based on the specific characteristics of all components of sublimation printing: the printer, the ink set, the substrate and the transfer paper
  • CreativeStudio™ online designer offers a vast library of continually updated images, print-ready designs, and sublimation-specific product templates direct from the manufacturers – saving thousands in software and artwork purchases
  • The Technical Support team at Sawgrass gives you one place to come for questions, support and service – direct from the company who created each Virtuoso system component
  • The BusinessBuilder library of sales, marketing, business and production videos, webinars and white papers are an invaluable tool for product decorators at all levels of skill

For more information, contact Ingrid Van Loocke at or visit