< Return to Blog Home

How To Promote Your Shop Using Paid Ads On Social Media Banner

How To Promote Your Shop Using Paid Ads On Social Media

With so many people flooding the internet with the promise of unique and one-of-a-kind items, how can yours stand out from the masses?

You’ve heard it said before, “It takes money to make money.”

This quote by Sol Luckman reigns true in the digital age of business.

One of the best ways to gain attention is through social media. However, in order to reach beyond your pool of followers you will need to create digital social media ads. There are a few things you need to consider before putting an ad out online:

How Much Are You Willing To Spend?

Money talks. The more money you spend on social ads, the more people will see your ad. When setting up a Facebook ad, it's better to spend more money over a shorter amount of time. This maximizes the number of people that your ad targets. It also gives you the ability to create fresh ads more often.

Know Your Audience

When creating a social media ad you have the ability to customize your target audience. Facebook and Instagram give you the option to narrow down your audience’s age, gender, location and interests. This will allow the ad to be sent to the proper profiles, maximizing the number of potential clicks.

Use Professional Images

You only get one chance to make a first impression! When showcasing your creations on social media ads you have seconds to grab viewers’ attention. The more professional your images look the better chance they have of getting a click.

If you do not consider yourself a good photographer you can always use image placement websites. There are several sites that will allow you to upload your design to a blank object placed in a professional setting. For a small fee or for a membership you can download the images and use them wherever you would like. This is a great alternative to actual photography.

Use Data Analytics

Most social media sites will send you data analytics on your ad while it is online. Once the ad expires, you will also receive an overall report regarding your ad's performance. This data is important as you move your business into the future. Data analytics will tell you how many clicks your ad received, what time of day most people viewed you ad, viewer gender, age and location.

Ask For Help

Getting started can be overwhelming. Facebook offers aid for business accounts. You can get guidance from creating a business account, to running ads and more. All you have to do is head to Facebook.com.

Be sure to keep your business page updated and include your GO Expression URL so customers know where to order your items!

For design inspiration and education, don't forget to follow us @SawgrassInk on Facebook, Instagram and Pinterest!