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The Facebook Business Page: What It is and Why You Need It Banner

The Facebook Business Page: What It is and Why You Need It

In 2020, simply having an online presence isn’t enough. What will make yours stand apart from the others is how well you maintain that presence. Here are some key ways to enhance your online image:

Create a Business Page

If you’re looking to sell or gain business attention online, it’s best to make a Facebook business page. Business pages are directly connected to your personal Facebook profile, but no one will know your personal account is running the page. You can upload photos, make posts, engage with customers and request followers.

Keep Your Page up to Date

Business pages are a great way to introduce new products to your customers. This not only gives people something to look forward to, but it also keeps you relevant. Posting new designs is a great way to drive people back to your store.

Post Often & Follow Analytics

According to a 2019 Brandwatch.com study, the average person has 338 friends on Facebook. According to a 2019 Hootsuite blog study, 73% of businesses will use Instagram for advertising in 2020. This means there is a lot of competition on both platforms for attention. Posting often at peak times of the day will increase the amount of screen time your page will get in front of your customers. To find out your viewer habits go to your page insights.

Hire Online Influencers & Use Online Ads

Your online business page is just one tool to use. There are two ways to take your page to the next level:

Hire Influencers

Influencers are people with a large online presence. These people are given the responsibility of sharing your products with their followers, which can give your page a wider audience. Most influencers are paid, given discounts or free items for their partnership. Learn more about influencer marketing.

Use Online Ads

Ads are a great way to promote your products and business page online. When creating an ad it’s important to use gripping images, to select the proper audience and to set a budget. Learn more about online ads.

To learn more about how to sell your items online, head to our “How To Promote Your Shop Online” blog post.

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