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How to Use Fonts in Designs Your Customers Can Personalize

By Sara Hill

Fonts are like clothes for words, and that’s the beauty of them: dress up your words and they’ll become images in themselves. We know how important fonts are, and the ability to upload custom fonts is the biggest piece of feedback we took from our customers when developing the new CreativeStudio!

There are entire books written about the psychology of fonts, their personality and power to evoke strong emotion. Even on products that have actual images, fonts frequently serve as centerpieces of the overall design.

We added in the ability for you to upload your own fonts in addition to providing a greatly expanded selection of fonts within the application. Custom font uploading is one of the many benefits of premium membership. For a limited time try CreativeStudio for 25% off your first six months using code GIVEBACK25.

Where can you find custom fonts?

Websites like Creative Market offer entire font bundles that are ready to go - just be sure when purchasing that you’re selecting the appropriate license for usage. These sites are great for sourcing inspiration as well - CreativeStudio has many backgrounds and elements to mimic styles you like.

There is already an extensive selection of fonts pre-loaded into CreativeStudio that anyone can use.

What style of font is trendy?

The market right now is overloaded with a particular style of font imagery: the script font paired with a light, plain sans-serif font. Design is always evolving, and we’re betting this is a trend that’s saturated the market to the point where people are itching for a new style to define themselves.

When searching for fonts, watch for imagery that stands out in a way which makes you feel positive or energetic. Chances are, if you have a particular reaction to a certain font type or imagery you can bet other people are feeling that way as well!

Try a new one out in your shop - it’s never been easier to start selling in a marketplace since Sawgrass launched GO Expression.

GO Expression Lets Your Customers Personalize Your Designs

Send your designs from CreativeStudio directly to GO Expression for sale, and the best part is that you can offer your customers the chance to customize products themselves! One of the easiest ways to do this is through fonts. Personalization sells very well, and allowing your customer to edit names, birth dates, anniversary dates and more is a great feature for your shop.

Anyone can use CreativeStudio and get started in GO Expression - all you need is a Sawgrass account!

For design inspiration and education, don't forget to follow us @SawgrassInk on Facebook, Instagram and Pinterest!