Sawgrass Technologies took its innovation center stage yesterday with “VersiFlex Unboxed,” a live panel discussion featuring early adopters, testers, and product experts sharing their experiences with the new VersiFlex decorating system.
Streamed live on Sawgrass’ YouTube channel, the event offered an authentic, unscripted look at how VersiFlex is transforming the decorating process across industries. Rather than a standard product demo, Sawgrass invited a diverse panel of decorators, small business owners, and product testers to share their hands-on experiences, challenges, and wins using VersiFlex in real-world environments.
“We didn’t want to just tell people how VersiFlex works—we wanted them to hear it directly from the people who’ve been testing it, day in and day out,” said Dimple Patel, Chief Product Officer at Sawgrass.
Panel Highlights: Honest Feedback from the Field
Panelists ranged from apparel decorators to promotional product makers, each bringing unique insights into how VersiFlex fits into different production workflows. Key topics discussed included:
Versatility across substrates – Panelists praised the ability to decorate both coated and uncoated material without pretreatment, citing successful transfers on cotton tees, canvas totes, wood panels, and more.
Time and labor savings – Several testers highlighted “no weeding” as a game-changer for production speed, particularly for complex designs and high-volume runs.
Quality and durability – Independent testers shared their results after wash tests and heat exposure, reporting impressive durability and vibrancy on various materials.
Learning curve and setup – Panelists were transparent about their initial adjustments to press settings and workflows, offering tips for new users to achieve optimal results.
The discussion was moderated by Sawgrass product specialists who also fielded live questions from viewers, covering everything from ink compatibility to scaling production for business growth.
“It’s a System that lets me say yes to more customers,” said Joel Lescano, an apparel decorator and one of the panelists. “Before, I had to turn down orders or do workarounds. Now I can print it and press it—simple as that.”
A Platform for Innovation and Collaboration
“VersiFlex Unboxed” wasn’t just a product showcase—it was a community-driven event that highlighted the collaborative relationship between Sawgrass and its user base. Many panelists shared suggestions for future features, improvements, and applications, signaling an ongoing dialogue between developers and decorators.
For those who missed the live stream, a full replay of the panel discussion is available via Sawgrass’ YouTube channel. The company is also hosting follow-up Q&A sessions and personalized demos to support decorators exploring the VersiFlex system.
Next Steps
To learn more about VersiFlex, watch the full panel replay here: VersiFlex Unboxed live or visit www.sawgrassink.com/versiflex.
“VersiFlex isn’t just another product—it’s a tool that unlocks creative freedom and expands what decorators can offer,” added Dimple Patel. “And we’re just getting started.”
