Driving What’s Next

Sawgrass brings together the technologies that make global digital customization and personalization possible into a single system that includes: proprietary ink and color management software, leading printer and heat press manufacturers, extensive support and education tools. We serve the needs of nearly any size business, from home-based shops with desktop capabilities to factory-scale production -- and everything in between.

For more than 25 years, Sawgrass has been the leader in the dye sublimation and digital ink industry, holding more than 160 patents to-date. We are ink makers by definition and digital pioneers by choice.

Sawgrass is headquartered in Charleston, South Carolina, with additional offices in Sheffield, England. We proudly offer an extensive global dealer network that services more than 100 countries throughout North and South America, Europe, Africa, Australia and Asia.

Meet the Sawgrass Executive Team

Sawgrass CEO Nathan Hale

Nathan Hale - CEO

Nathan Hale founded Sawgrass Technologies, Inc. in 1988 in Columbia, SC, and relocated the company to Charleston in 1990. Sawgrass Technologies was originally a software/systems integration business, which Nathan refocused from software development to development of integrated software and ink technologies for the emerging digital decorating marketplace. As a pioneer in the field of digital transfer printing and the mass customization of products, Nathan has positioned Sawgrass as a global leader in ink printing technologies.

 A born entrepreneur, Sawgrass is Nathan’s second successful start–up venture. Nathan’s first business enterprise was Tropical Snow, a flavored shaved ice business that he started in Isle of Palms, SC. As the business continued to thrive, Nathan opened 125 franchises around the state of South Carolina before eventually selling the company. A native of Idaho and an active member of The Church of Jesus Christ of Latter-Day Saints, Nathan spent two years as a missionary in Michigan in the early 80's. He attended Brigham Young University. 

Sawgrass Chairman Steven Carnevale

Steven J. Carnevale - Chairman of the Board

In a career that spans 30 years, Steve Carnevale has carved out success in the diverse worlds of entrepreneurship and finance. Steve's early career included executive management positions in public and private companies. For the past 20 years, he has served as head of venture capital and crossover investing at two hedge funds: Talkot Capital and Strome Susskind. He typically serves as lead investor, actively involved with development of high-level strategies and day-to-day operations with expertise in all corporate functions.

 Steve has served on boards of directors and chaired many public and private companies. His most notable investment was eFax, one of the fastest-growing profitable public Internet companies (for 2010 listed as a top 100 Forbes Best Small Companies) with a market cap in excess of $1.5 billion, which later merged with J2 Global Communications (NASDAQ: JCOM).  He currently manages his own boutique venture capital firm, Point Cypress Ventures. 

Sawgrass CFO Keith Beasley

Keith Beasley - CFO and VP of Operations

Keith joined Sawgrass as Chief Financial Officer and VP of Operations in June 2014. In this role, he is responsible for all commercial functions (finance, HR, IT) along with the production & logistics teams located in Mount Pleasant, SC, and Sheffield, UK. In his time at Sawgrass, Keith has been responsible for helping streamline global operations and financial management processes in helping support the company’s organic growth along with new product launches.

Prior to joining the company, Keith served as CFO for Bluewater Thermal, the largest North American owned thermal processing company. He helped lead the private equity owners through several M&A activities. In addition, Keith was formerly VP-Commercial Plant Manager for Robert Bosch GmbH, a multi-billion USD global manufacturing company. Keith worked in multiple locations within Bosch, including Europe. Keith’s career started out within the accounting and marketing functions for two publicly held companies in the retail and hospitality sectors. Keith holds both an MBA with a finance emphasis and a BBA with a double major in accounting and finance from Middle Tennessee State University. Outside of work, Keith enjoys time with his family on his farm along with teaching Sunday School at his church.

Sawgrass President Darcy Mauro

Darcy Mauro - President

Darcy was named the President in September 2009. In her role as President, she is responsible for the sales teams located in Mount Pleasant, SC, and Sheffield, UK. Prior to her being named President, Darcy was the VP of Global Sales and Marketing for Sawgrass. In her time at Sawgrass, Darcy has been responsible for leading the growth in sales outside of the United States, as well as  the coordination and management of global marketing campaigns, the implementation of marketing communications and product marketing initiatives.

 Prior to joining the company, she served as Vice President of Marketing for CoLinx and Rockwell Automation, where she led the ecommerce marketing team. She was responsible for the development and implementation of ptplace.com, the first website in the power transmission market. In addition, Darcy was formerly a Director for The Gap Inc. and a member of the original team that developed the Old Navy concept. Outside of work, she is  currently a member of the Board of Trustees at Miss Porter’s, a girl’s boarding school in Farmington, Connecticut.