Interview with PRINTING United Alliance
In a recent PRINTING United Alliance Member Spotlight, Sawgrass Creative Marketing Director Lindsay Sport discussed the company’s evolution, the growth of VersiFlex and what we learned from previewing new concepts at PRINTING United Expo 2026.
The Maker Is Becoming the Business Owner
Many customers start as makers, then grow into business owners taking larger orders, selling online and expanding into new products.
That growth creates a simple question: What else can I make?
VersiFlex was designed to help answer it. The system allows decorators to work across cotton, polyester and compatible hard goods without completely changing their production workflow.
See What Comes Next
At PRINTING United Expo, Sawgrass also previewed concepts including VersiFlex MAX and VersiFlex Tagless Label.
The reaction was immediate.
Attendees wanted to know when they could get it, how it worked and where the technology was heading next.
That feedback is exactly why industry events matter. They allow us to put new ideas directly in front of decorators and hear what they actually need.
Building the Next Chapter
Sawgrass may be known for sublimation, but the next chapter is about giving decorators more flexibility, more applications and more room to grow.
VersiFlex is part of that evolution, and the conversations happening across the industry are helping shape what comes next.
