Expanding Sublimation Possibilities
Sawgrass has been featured in Apparelist in an article written by Dimple Patel, Head of Product and Marketing at Sawgrass, highlighting how new innovations are expanding the possibilities of sublimation and heat transfer decoration. The article explores how evolving decoration technologies are enabling businesses to move beyond traditional polyester applications into cotton and more.
Expanding Beyond Traditional Sublimation
For years, sublimation has been known for producing vibrant, durable graphics on polyester fabrics and poly-coated substrates. However, decorators often faced limitations when customers requested products made from cotton, natural fabrics, or uncoated hard surfaces.
According to Apparelist, new advancements in decoration technology are changing that landscape. The feature highlights how Sawgrass developed an integrated system that combines printers, inks, software, and transfer media into a streamlined workflow designed to simplify production while expanding creative possibilities.
VersiFlex Opens New Opportunities for Decorators
The article specifically spotlights VersiFlex, Sawgrass’ patented decoration technology introduced in 2025. Designed to support more than 20 different fabrics and a wide variety of hard surfaces, VersiFlex allows users to create professional-quality products across cotton apparel, drinkware, signage, wood décor, and traditional sublimation blanks using a single desktop system.
By eliminating the need for multiple decorating systems and complex workflows, VersiFlex helps businesses streamline production and broaden their product offerings without significantly increasing overhead costs.
“VersiFlex is redefining heat press printing for custom apparel and product decoration,” said Dimple Patel, Chief Product Officer at Sawgrass. “By eliminating barriers between materials and processes, we’re enabling businesses to expand their product offerings, streamline production, and unlock new revenue opportunities with a single system.”
Driving the Future of Digital Decoration
The Apparelist feature reinforces Sawgrass’ continued leadership in sublimation printing and digital decoration technology. By combining decades of ink innovation with integrated hardware and software solutions, Sawgrass continues to help creators, entrepreneurs, and print businesses adapt to evolving customer demands and growing personalization trends.
