The Holiday Trends Worth Making in 2026
Five design trends, the data behind them, and creative product ideas to help you make more of what shoppers want.
The 2026 holiday season is bringing fresh inspiration for makers and small business owners. From personalized gifts and vintage-inspired artwork to festive home décor, shoppers are looking for products that feel creative and meaningful.
But which holiday design trends are worth exploring?
We’ve rounded up five trends, the shopping insights behind them, and product ideas you can bring to life with Sawgrass.
1. Handmade-Inspired Designs Are Having a Moment
Handmade-inspired designs are gaining popularity for their texture, character, and personal touch.
Think hand-drawn illustrations, watercolor details, vintage typography, distressed finishes, and natural textures.
According to Etsy’s 2026 trend reporting, searches for embroidered straw bags increased 20,000%, handmade jumpers increased 294%, and crochet clothing sales grew 36%.
Etsy also named Washed Linen its Texture of the Year, reflecting growing interest in natural materials and tactile finishes.
Bring the Trend to Life
Create vintage-inspired Christmas tote bags, T-shirts with hand-lettered holiday sayings, or personalized gifts featuring watercolor illustrations.
With the Sawgrass VersiFlex System, you can print detailed artwork and realistic textures without cutting or weeding. This makes it easier to recreate handmade-inspired designs on compatible fabrics.
2. Gallery Walls and Coordinated Home Décor
Personalized home décor continues to grow as shoppers look for artwork that reflects their style and favorite memories.
Gallery walls are especially popular, with Etsy reporting a 110% increase in wall art décor searches and an 80% increase in gallery print searches.
For the holidays, coordinated artwork offers a creative way to bring seasonal designs into the home.
Bring the Trend to Life
Design matching winter botanical prints, personalized photo panels, or decorative coasters featuring vintage Christmas artwork.
With Sawgrass sublimation printing, you can create coordinated designs on compatible hard goods. Sawgrass Print Utility helps manage consistent color across your collection.
Consider offering individual products or matching sets for holiday gifting.
3. Dark Romance and Vintage Holiday Aesthetics
Traditional Christmas colors are getting a dramatic update with rich burgundy, forest green, black, and antique gold.
The dark romance trend combines vintage illustrations, ornate typography, celestial motifs, and delicate patterns for an elegant holiday look.
Etsy’s trend reporting highlights growing interest in vintage details, including a 1,550% increase in vintage barware searches and a 63% rise in lace accessory sales.
Bring the Trend to Life
Try burgundy and gold ornaments, celestial-inspired coasters, vintage floral drinkware, or Victorian-style holiday illustrations.
Sawgrass full-color printing makes it possible to reproduce intricate patterns and detailed artwork on compatible products.
Experiment with different colors and design variations to offer both subtle and bold holiday styles.
4. Little Treats and Affordable Holiday Gifts
Small, thoughtful gifts are creating new opportunities for makers during the holiday shopping season.
From stocking stuffers to teacher gifts, shoppers are looking for affordable products that still feel personal.
Etsy reported a 277% increase in searches for petit cadeau, meaning small gift. Deloitte’s 2025 holiday survey also projected a 10% decrease in average holiday spending.
These insights highlight the appeal of meaningful gifts at accessible price points.
Bring the Trend to Life
Create personalized ornaments, custom coasters, festive mugs, or mini photo gifts.
With Sawgrass, you can personalize products as orders arrive without producing large quantities in advance.
Consider offering holiday gifts under $25 or creating coordinating products that customers can purchase as sets.
5. Personalized Keepsakes and Meaningful Gifts
Personalized holiday gifts are a way to celebrate memories, milestones, and family traditions.
From a baby’s first Christmas to a couple’s first holiday in their new home, keepsakes turn special moments into lasting memories.
Etsy’s 2026 reporting reflects growing interest in memory keeping, with searches for journal charms increasing 395% and memory journals increasing 189%.
Bring the Trend to Life
Design personalized Christmas ornaments, custom photo panels, or holiday gifts featuring names, dates, and meaningful illustrations.
With the Sawgrass VersiFlex System and compatible sublimation products, you can create custom gifts with photographs, detailed artwork, and personalized messages.
Digital printing also makes it easier to update designs for individual orders.
How to Use 2026 Holiday Design Trends in Your Business
This year’s holiday trends offer something for every creative style.
Handmade textures and natural colors are gaining attention alongside bold patterns, vintage details, and personalized designs.
You don’t need to follow every trend. Start with one or two that fit your business and the products you already enjoy making.
Create a small collection, test different styles, and see which designs get the most interest.
With Sawgrass on-demand printing, you can experiment with new holiday product ideas without committing to large quantities of finished inventory.
Bring Your Holiday Designs to Life With Sawgrass
Bring your 2026 holiday designs to life with Sawgrass. Create custom apparel with the VersiFlex System and personalized ornaments, drinkware, and gifts with sublimation.
Article Sources
Seller Trend Report: Spring and Summer 2026
Etsy Insights: Meet Etsy’s 2026 Color of the Year and First-Ever Texture of the Year!
