If you’ve been watching the sublimation printing market, waiting for the right moment to upgrade your setup or finally make the leap into professional-grade dye sublimation, that moment is here. Sawgrass, the brand behind the industry-leading SG500 and SG1000 sublimation printers, has introduced new everyday lower pricing across its full product ecosystem, including VersiFlex and Sublijet systems, inks, and papers.

This isn’t a sale. It isn’t a promotion with an expiration date. It’s a permanent pricing shift, and understanding what it means, and what it doesn’t mean, is worth your time whether you’re a seasoned sublimation business owner or just getting started.

The new pricing is live globally as of May 13, 2026, with no purchase code required, no minimum order, and no end date. It applies to:

• SG500 and SG1000 sublimation printer systems
• VersiFlex system
• Sublijet UHD and VersiFlex ink sets
• Sawgrass sublimation transfer papers

You can see the current pricing on all Sawgrass products below. For businesses looking to understand total cost of ownership, including cost-per-print projections based on your expected volume, the Sawgrass ROI calculator has been updated to reflect new everyday pricing across both Sublijet and VersiFlex product lines.

For shops already running daily volume, that pricing shift shows up fastest in one place: cost per print. Lower pricing on inks and ink sets means your cost per unit drops across every order, every shift, and every fulfillment cycle. Margin that used to disappear into consumables now stays in your business.

If you’ve been thinking about scaling, expanding product offerings, or increasing capacity, that path just became a lot more approachable. New printer bundles are more affordable. Adding VersiFlex to expand into cotton without taking on an entirely separate decoration method becomes easier to justify. Replenishing Sublijet UHD inks at volume costs less while still delivering the consistency your production workflow depends on.

This is permanent lower everyday pricing. Not a limited-time promotion. Not a seasonal sale. Not a discount code with an expiration date. The price you see across Sawgrass bundles, inks, and accessories is the price designed to stay.

Confidently plan production and pricing for your products with consistent everyday lower pricing and scale over time. Whether you are purchasing your first system, adding a second printer, or expanding into a new product category months from now, the pricing remains built for long-term growth rather than short-term urgency.

For the people still on the outside looking in, the math shifts too. That gap is where a lot of good ideas die. The maker with a notebook full of designs who cannot justify the jump. The side business that cannot quite scale into a real one. The shop owner adding sublimation t-shirts, tumblers or mugs to their lineup who has to choose between doing it well and doing it at all.

And if you’re already a Sawgrass customer running a Sawgrass system, this also opens a clearer path into VersiFlex. If you have been printing on polyester and watching the cotton conversation from the sidelines, the door is wider now. Same brand. Same support. New territory.

Sawgrass has been the professional standard in dye sublimation printing for years. The product quality, the software ecosystem, the no-clog technology, and the brand reputation have not changed. What has changed is what it costs to run on the standard.

For production shops focused on margin and operations ready to scale capacity, the investment math is more favorable than it was.